Digital Supplement for Direct Mail campaigns

While Direct Mail Campaigns are designed to perform strongly on their own, Steep may recommend a Digital Supplement to help boost registrations. These digital supplements can be applied to a Steep direct mail campaign or a direct mail campaign executed by another vendor.

This isn’t a standard part of every campaign — it’s used only when necessary to strengthen performance or reach additional audiences.

A digital supplement can help improve results in certain situations, such as:

• Market Saturation – When the same geographic area has been mailed recently, and response rates begin to decline.

• External Factors – Unpredictable issues like weather, competing events, or mail delivery delays.

• Audience Behavior Changes – Shifts in response patterns or increased digital engagement from your target demographic.

• Time Sensitivity – When a campaign has less lead time before the event and needs additional exposure quickly.

If you or a Steep coach determines a digital boost could improve your campaign’s reach, we can easily add this on.

To request a Digital Supplement Add-On, email support@steep.marketing and include campaign details such as:

• Venue/presenter

• Dates/times

By incorporating these carefully targeted digital enhancements, you can help strengthen registration results without compromising the integrity of your direct mail campaign.

Small campaigns typically generate 10-15 additional leads, large campaigns typically generate 25-35 additional leads.

If you ordered the digital supplement when you placed the order for the direct mail campaign the digital supplement will go live 2 weeks before your event.

If you ordered a direct mail campaign and added the digital supplement order on after mail already hit homes then your digital supplement will go live within 24 hours of you approving the proof and paying the invoice for the digital supplement.