Post Event Stats

After your event, it’s important to update your results in TrailMap so our team can accurately assess performance, track outcomes, and refine strategies for future campaigns.

Keeping your event data current allows your Steep Coach to identify patterns, recommend improvements, and celebrate what’s working well.

Once your event has ended, log in to your TrailMap Dashboard and update the key statistics for that campaign:

• ✅ Attended: Mark all registrants who were present at your event.

• 📅 Confirmed Appointments Booked: Record any follow-up meetings scheduled during or after the event.

Once you’ve updated these details, the Steep team will:

1. Pull your event data from TrailMap.

2. Add those results to your Marketing Strategy Plan.

3. Measure key performance indicators such as:

   • Attendance rates

   • Appointment set rates

   • Conversion trends across your events

Your Success Coach will then sit down with you to review your campaign results, identify areas for improvement, and confirm what’s working best.

Accurate after-event data is essential for strategic growth. It helps your coach:

• Evaluate your return on investment (ROI).

• Identify campaign strengths and improvement opportunities.

• Make informed recommendations for future campaign timing, messaging, and targeting.

Essentially, this process ensures that every new event is smarter, more efficient, and better optimized than the last.

After each campaign:

1. Update your attendees and appointments in TrailMap.

2. Let Steep analyze your results and integrate them into your Marketing Strategy Plan.

3. Review your performance and next steps with your Success Coach.

Timely updates allow us to help you refine your marketing approach and consistently achieve stronger results.