Introducing the Movie
UPDATE:
Since the launch of movie marketing, some advisors have reported a better theater experience and resulting closing rate by delivering a more casual opening to their events.
In lieu of "The Flashbang" these advisors have leaned into the social atmosphere present in theaters by doing a simple introduction that accomplishes the following objectives:
(1) Answer your prospect's top questions about who you are, why you're hosting the movie, and what to expect
(2) Prepare the audience for your call to action by filling out feedback forms/appointment sheets in advance
(3) Ask attendees to remain seated at the conclusion of the film for some more information.
For more detailed information from some of our top performing advisors, be sure to listen to our Advisor to Advisor podcast.
Listen to the Advisor to Advisor podcast
Starting your movie event: You should start the introduction to your movie event promptly at the start time advertised.
Here are some things you’ll want to include in your welcome greeting:
Thank them for attending
Set expectations on timing and process
Introduce yourself and your team
Introduce the movie and why you’re hosting the event
Have all attendees begin the appointment setting process by adding their contact information to their response sheet
Ask people to stay for a few minutes after the movie has ended. After you have completed your introduction, have the theater start the movie.
Access our introduction guides below: