Learn how to create killer video ads!

In this video, Steep Founder/CEO Jonathan Musgrave lays out the 3-step process for creating killer video ads.
He also explains why video will become one of the most valuable tools in your marketing toolkit.

Not only has video become the most popular way to consume content online — but 84% of people say they have been persuaded to buy a product or service by watching a brand’s video.

What does that mean for you?
👉 Video ads work.

• How to create an interesting video intro that hooks viewers in the first 9 seconds.

• Why you should use “hero stats” to establish yourself as an authority.

• How to seamlessly transition your introduction into a call-to-action that gets people to register for your event.

Wear what makes you feel comfortable! Go business-casual — something you’d wear to the office on days without meetings, or for a Zoom appointment.
Avoid branding, printed shirts, or graphics.
Remember, this is their first impression of you!

Great news! You’ll need zero expensive camera equipment to record your videos for ads.
Your mobile phone is more than capable of recording a video that performs and converts.

Ideally, we’d like to receive your video at least 24 hours prior to your campaign launch (that typically would be Thursday).

The “Teach Anything” Video Structure is perfect for Facebook video ads.
This formula is designed to help you capture attention quickly, share value, and call your audience to action.

Structure:

1. Hook – Grab your audience’s attention and startle them with the first line.

2. Story – Use a personal story that relates. (Good stories begin with “When I was…”)

3. 3 Points – What’s in it for them? Use three points from your landing page about what they’ll learn.

4. Recap – Summarize what you told them.

5. CTA – Call your audience to action. Tell them what to do next and sign off by saying you’re looking forward to seeing them at your upcoming workshop.

Record 3 videos, and we’ll choose the best ones to split-test against static image ads.

Bite-sized content performs best for video ads — aim to keep your recordings to 1 minute or less.

If your video ad promotes a live, in-person seminar, check with your venue for permission to film outside the location — this helps add a local touch that attendees recognize.

Other great locations include:

• Notable local landmarks

• Inside or outside your office

• Even your car

Wondering what a video ad should look like?

Here is an example of one we use for our tax ads along with our other creative!

we use for our tax ads along with our other creative!