When You Should Start Calling

We recommend starting your outreach within 24 hours of each registration to maximize contact and confirmation rates.

• Make the first call within 24 hours of registration.

• If you don’t reach the registrant, make two additional call attempts over the following two-week period.

• Space out your calls and vary the days and times you call to improve answer rates.

• Stop routine outreach once the registrant has confirmed attendance.

• Resume contact with a day-before reminder call prior to the event.

• Leave a voicemail on every call attempt.

• Send a text message after each attempt, if permitted by your compliance guidelines.

• Be sure to log all calls and text messages in Trailmap.

Call all registrants the day before the event, including:

• Those who have already confirmed

• Those who have not yet responded

If you are partnering with Steep for your marketing campaign, Steep will also send:

• A registration confirmation text

• A day-before reminder text

Text messaging is only sent if allowed by your organization’s compliance requirements.