Catchlight 101

Catchlight is an AI-powered lead intelligence and prospecting platform specifically designed for financial advisors and wealth management firms to help them grow their practices more efficiently. It combines data enrichment, predictive scoring, and engagement tools so advisors can prioritize, understand, and connect with the right prospects, rather than spending hours manually researching and guessing who to contact next.

**STARTING JANUARY 1, 2026, CATCHLIGHT IS INCLUDED AT NO ADDITIONAL COST FOR ADVISORS WHO MARKET WITH STEEP AND UTILIZE THE TRAILMAP PLATFORM

***Each user in your Trailmap account will need to sign a catchlight agreement in order to view its intelligence in our Trailmap platform

Have a question? Visit the Catchlight Knowledge Center for answers to common questions.