Turning Off Ads

If your event appears full in Trailmap, it might feel like the right time to turn off your Facebook ads—but in most cases, it’s better to wait.

For dinner and educational events, it’s completely normal for a percentage of registrants not to attend. People cancel, forget, or have last-minute conflicts. Because of this, a “full” registration list doesn’t always translate to a full room.

If you stop your ads as soon as registrations fill up, you may end up with empty seats at your event. Continuing to run ads a bit longer helps offset expected no-shows and keeps your attendance where you want it.

The right timing can vary depending on your event and past attendance trends. Our team can help you determine the ideal point to pause your ads so you maximize attendance without overbooking.

If your registrations are looking full, reach out to our support team. We’ll review your event and provide an estimate on when it makes sense to turn off your ads based on expected show-up rates.