The Optimization Process
Making your campaign the best it can be
Performance Expectations
Your Steep Trailmap dashboard is the best place to monitor how your campaign is translating into real results. Inside Trailmap, you can: View total re...
Standard and Prequal email sequence
When you submit your order in the Steep Portal, you will need to choose which pre-event communication option you prefer: Standard or Pre-Qual. Both pr...
Turning Off Ads
If your event appears full in Trailmap, it might feel like the right time to turn off your Facebook ads—but in most cases, it’s better to wait. For di...
Add a Prospect Email URL
In addition to your campaign landing pages, you have the option to purchase an email URL—a simple way to drive more registrations outside of your ads....
Adding a supplement to a campaign
In the competitive landscape of digital marketing, ensuring the success of your mailer campaigns is crucial. If you find that your digital campaign is...
Client Email and Text
Prospect Question
Why do people outside my requested territory see my ads?
Facebook ads can be targeted by geographic territory; however, users who have recently visited a specific area may still receive ads related to that l...