Add a Prospect Email URL

In addition to your campaign landing pages, you have the option to purchase an email URL—a simple way to drive more registrations outside of your ads.

An email URL is a unique link designed specifically for sharing through your own channels, like email campaigns, newsletters, or your website. It allows you to direct your existing audience straight to your event registration page.

Your campaign landing pages are primarily used for ads, while your email URL is meant for organic promotion. This keeps your tracking clean and ensures each source of registrations is measured accurately.

Email URLs are great for:

• Sending to your existing patient or client list

• Including in email newsletters or announcements

• Adding to your website or event page

• Sharing through internal or direct outreach

It’s an easy way to increase registrations by leveraging your own audience.

Using the Prospect Email URL link ensures that any leads generated through your own outreach efforts are not included in the optimization process for your ad campaign.

These leads will still:

• Appear in Trailmap alongside the leads generated by Steep

• Receive all scheduled pre-event emails and text messages

This link will still place leads directly into your campaign in Trailmap, with the lead source labeled as “Email” to help differentiate your outreach efforts from Steep’s paid advertising leads.

Within your campaign view in Trailmap, you’ll also be able to distinguish between:

• Digital leads generated through Steep advertising

• Email leads generated through your prospect outreach

If you’re planning to promote your event through email or your website, be sure to use your email URL rather than your ad landing page. This ensures accurate tracking and helps you maximize your total registrations.