Using Trailmap for Webinars

Learn how you can use Trailmap to manage your webinar campaigns like a pro, and understand key differences between seminars and webinars in Trailmap.

Webinars follow a very similar layout to seminars in Trail Map, but there are a few key differences to be aware of.

In webinars:

• You will not see a venue pin or attendee location pins on the map

• This is because addresses are not collected during webinar registration

Unlike seminars, webinars allow you to track attendance automatically.

You can see:

• Who attended

• Who did not attend

This information is available:

• In the registrant list

• In the summary chart at the top

If you send out a webinar recording after the event:

• Registrants who click and watch the replay will have their status updated

• You may see a status like “Watched Replay”

It’s a good idea to monitor your event for a few days after to track this activity.

You should follow the same pre-event process as seminars, including:

• Confirmation calls

• Preparing attendees ahead of time

Adding notes and guest names works the same way for webinars as it does for seminars.