Using Trailmap for Direct Mail

Learn how you can use Trailmap to manage your Direct Mail campaigns like. pro, and understand key differences between seminars and Direct Mail in Trailmap.

Direct mail campaigns in Trail Map function very similarly to seminar campaigns, with one key difference.

In direct mail campaigns, you’ll see an RSVP link at the top of the campaign.

You can use this link to:

• Send to your email database so contacts can register

• Allow registrants to sign up and have their information automatically recorded in Trail Map

The RSVP link can also be used to preview your landing page.

• This is the page registrants see when signing up

• The page is automatically created when your order is placed

• It may still be in progress until you receive an approval email from your Steep team

If you want to manually add a contact:

• Do not use the RSVP link

• Instead, click “Add New” inside Trail Map

• Enter the contact’s information and save

Once added:

• The contact will appear in your list

• A green indicator will show that the lead was manually entered

When you manually add a lead:

• Steep is notified

• The lead may be added to pre-event reminders (if an email is provided and no prequalification is required)

• Manually added leads will not have Catchlight scores generated

• RSVP links are best used for registrations, not manual entry